Employed by: Target
Category: Electronics

Heyday is a fashion technology accessory line for Target.

Role: Marketplace Analysis, Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

Our in-house product design and development team got to work, understanding how tech powers their everyday lives, watching the latest trends in fashion, beauty, pop culture and more, and ultimately designing an entire line of stylish, reliable accessories that guests can be proud to rock every day—and mix and match to show off their personal style.

- Target Bullseye View